Originally known as the Auto Wax Company (AWC), Auto Magic has supplied the professional detailing industry with consistent, premium quality products for over 55 years. Auto Magic started with just a few key products and expanded over time to manufacture and distribute hundreds of professional products under many brand names, including Auto Magic®, Body Magic®, and Clay Magic®. In 2006, Auto Wax Company was purchased by Illinois Tool Works Inc. (ITW), a Fortune 250 diversified manufacturing company with more than 90 years of history. In 2014, AWC changed the name to its best-known brand: Auto Magic. Throughout our history, we have focused on creating high quality, value-added products and innovative customer solutions.